Beta-carotene is the molecule that gives carrots their orange color. It is part of a family of chemicals called the carotenoids, which are found in many fruit and vegetables, as well as some animal products such as egg yolks. Biologically, beta carotene is most important as the precursor of vitamin A. It also has anti-oxidant properties and may help in preventing cancer and other diseases.

Beta-Carotene is also known as a provitamin because it can be converted in our body into vitamin A after oxidative cleavage by beta carotene 15, 150-dioxygenase. In plants, beta carotene, acts as an anti-oxidant and neutralizes singlet oxygen radicals formed during photosynthesis.

1. Beta carotene powder is a natural eye drops, help maintain lubrication and transparency of the cornea and promote
eye health.

2. Beta carotene powder is one of the most effective antioxidants against free radicals

3. Beta carotene powder to strengthen the immune system, enhance resistance

4. Beta carotene powder to prevent cataract, help to protect the fiber part of the eye lens

5. Beta carotene powder to prevent cardiovascular disease

1.Food Field
Beta-Carotene besides caducity resistance and immunity improvement,beta carotene is also an important pigment and confirmed as nutritious food additive. Beta Carotene can be used as intensifying agent for lipid foods such as margarine salad oil and benne oil to help beta carotene absorption by human body.
 
2. Medical Field
Beta-Carotene is recognized to have functions of anti-oxidation, anti-tumor, caducity resistance, etc., for instance, beta carotene can improve immunity of AIDS patients.

3. Cosmetic Field
Beta-Carotene extractives contain abundant amino acid, vitamin, natural wet factor, microelement and other bioactive substances, and cosmetics (lipstick, kermes, etc.) added with beta carotene present natural and full color and luster and protect skin.

4. Forage Additive
Beta-Carotene can improve growth rate and flesh quality of animals, reproductivity of cattle, horse and pig, color and luster of red fish and shrimp, and darken color of bird's egg.