Imidacloprid disrupts the nerve's ability to send a normal signal, and the nervous system stops working the way it should. Imidacloprid is much more toxic to insects and other invertebrates than it is to mammals and birds because it binds better to the receptors of insect nerve cells.

Imidacloprid is a systemic insecticide, which means that plants take it up from the soil or through the leaves and it spreads throughout the plant's stems, leaves, fruit, and flowers. Insects that chew or suck on the treated plants end up eating the imidacloprid as well. Once the insects eat the imidacloprid, it damages their nervous system and they eventually die.